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Directory listings for links to providers of online advertising and web promotion services.
Online advertising :
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Online advertising is a form of promotion that
uses the Internet and World Wide Web for the expressed purpose of delivering
marketing messages to attract customers. Examples of online advertising include
contextual ads on search engine results pages, banner ads, Rich Media Ads,
Social network advertising, interstitial ads, online classified advertising,
advertising networks and e-mail marketing, including e-mail spam.
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Internet marketing :
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Internet marketing, also referred to as i-marketing,
web-marketing, online-marketing, or e-Marketing, is the marketing of products or
services over the Internet.
The Internet has brought media to a global audience. The interactive nature of
Internet marketing in terms of providing instant response and eliciting
responses, is a unique quality of the medium. Internet marketing is sometimes
considered to have a broader scope because it not only refers to the Internet,
e-mail, and wireless media, but it includes management of digital customer data
and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet,
including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along different stages
of the customer engagement cycle through search engine marketing (SEM), search
engine optimization (SEO), banner ads on specific websites, e-mail marketing,
and Web 2.0 strategies. In 2008 The New York Times, working with comScore,
published an initial estimate to quantify the user data collected by large
Internet-based companies. Counting four types of interactions with company
websites in addition to the hits from advertisements served from advertising
networks, the authors found the potential for collecting data upward of 2,500
times on average per user per month.
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A-Z Business Listings :
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AdBrite
AdBrite, Inc. is an online advertising firm
based in San Francisco, California. AdBrite serves ads on 112,009 sites,
according to their published stats, and is the 10th largest ad network on the
Internet, according to Media Metrix. Attributor survey ranked AdBrite as the 6th
largest ad server in 2008 with a 2% share of the market.
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Advertising.com
Advertising.com is an online advertising
company based in the United States. Established in 1998 as TeknoSurf AdWave by
Scott and John Ferber, it was renamed Advertising.com in 2000. It was acquired
by AOL on June 24, 2004 for $435 million. The company came together, as of
October 2008, with other technology companies Tacoda, AOL, Buy.at and Quigo
under the banner of Platform A. The network and portal elements of Platform A
combined (Advertising.com and AOL) continue to top the online reach tables for
display advertising.
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Advertising Age
Advertising Age (or AdAge) is a magazine,
delivering news, analysis and data on marketing and media. The magazine was
started as a broadsheet newspaper in Chicago in 1930. Today, its content appears
in a print weekly distributed around the world and on many electronic platforms,
including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's
Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about
branded entertainment) and Ad Age China; podcasts called Why It Matters and
various videos. AdAge.com also features a bookstore and a number of blogs, some
created by the publication's editorial team, others, such as Small Agency Diary
are created by members of the Ad Age community.
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BidVertiser
BidVertiser is an internet advertising company
offering site-targeted pay-per-click (PPC) text ads and image ads. BidVertiser
provide site-targeted placement by asking both advertisers and website
publishers to specify categories for their ads and websites. The action is to
make sure an advertisement only appear in relevant websites instead of any
website that have the same keywords as the ads.
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ClickZ
ClickZ is an online publication that provides
news, how-to articles, commentary, and stats for digital marketing and online
advertising professionals. It covers social media marketing, e-mail marketing,
Web analytics, search engine marketing, digital video advertising, mobile
marketing, and media planning and buying, and is considered a resource for
online advertising practitioners.
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Commission Junction
Commission Junction is an online advertising
company owned by ValueClick. It is specifically in the affiliate marketing
industry.
Commission Junction is the largest affiliate network in North America, powering
62% of the top 500 web retailers affiliate marketing programs and operates
worldwide. Along with being the world's largest Affiliate Network, Commission
Junction also promotes their Search Marketing services and their media services.
Their corporate headquarters is located in Santa Barbara, California, with other
offices in Chicago, New York, San Francisco, Westborough and Westlake.
Commission Junction has also offices in the UK, Germany, France, Sweden and
Spain.
Commission Junction has over 1,500 customers including Overstock.com, Buy.com,
Home Depot, Circuit City, and Yahoo!.
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DoubleClick
DoubleClick is a company that develops and
provides Internet ad serving services. Its clients include agencies, marketers
(Universal McCann Interactive, AKQA etc.) and publishers who serve customers
like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa
USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York
City, United States.
DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ,
and was purchased by private equity firms Hellman & Friedman & JMI Equity in
July 2005. Unlike many other dot-com companies, it survived the bursting of the
dot-com bubble. In March 2008, Google acquired DoubleClick.
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Interactive Advertising Bureau
The Interactive Advertising Bureau (or IAB) is
an advertising business organization that develops industry standards, conducts
research, and provides legal support for the online advertising industry. The
organization represents a large number of the most prominent media outlets in
the United States.
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Interactive Advertising Bureau of Canada
The Interactive Advertising Bureau of Canada is
a not-for-profit association representing a membership composed of Interactive
advertisers, agencies, publishers and service associates.
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Internet Advertising Bureau UK
The Internet Advertising Bureau (IAB) is the
trade association for online advertising. With over 480 members, it's run for
the leading media owners and agencies in the UK internet industry.
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InternetNews
InternetNews provides real-time news updated
throughout the business day, covering IT issues and Internet-related
technologies for corporate managers and hi-tech professionals.
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New Media Age
New Media Age (also known as NMA) is a weekly
news magazine, covering business use of interactive media in the UK.
The magazine is aimed at people within UK companies using interactive media to
communicate with their customers, and at the companies providing the products
and services that make this communication possible. It is available by
subscription or from selected newsagents.
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ValueClick
ValueClick (NASDAQ: VCLK) is a Westlake
Village, CA-based online advertising company, which provides online advertising
campaigns and programs for advertisers and advertising agency customers in the
United States and internationally. It operates in four segments: Media,
Affiliate Marketing, Comparison Shopping, and Technology.
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