Directory listings for links to providers of online advertising and web promotion services.



Online advertising :



 

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.





Internet marketing :



 

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.





A-Z Business Listings :



 
  • AdBrite

    AdBrite, Inc. is an online advertising firm based in San Francisco, California. AdBrite serves ads on 112,009 sites, according to their published stats, and is the 10th largest ad network on the Internet, according to Media Metrix. Attributor survey ranked AdBrite as the 6th largest ad server in 2008 with a 2% share of the market.

  • Advertising.com

    Advertising.com is an online advertising company based in the United States. Established in 1998 as TeknoSurf AdWave by Scott and John Ferber, it was renamed Advertising.com in 2000. It was acquired by AOL on June 24, 2004 for $435 million. The company came together, as of October 2008, with other technology companies Tacoda, AOL, Buy.at and Quigo under the banner of Platform A. The network and portal elements of Platform A combined (Advertising.com and AOL) continue to top the online reach tables for display advertising.

  • Advertising Age

    Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community.

  • BidVertiser

    BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. BidVertiser provide site-targeted placement by asking both advertisers and website publishers to specify categories for their ads and websites. The action is to make sure an advertisement only appear in relevant websites instead of any website that have the same keywords as the ads.

  • ClickZ

    ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, search engine marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.

  • Commission Junction

    Commission Junction is an online advertising company owned by ValueClick. It is specifically in the affiliate marketing industry.

    Commission Junction is the largest affiliate network in North America, powering 62% of the top 500 web retailers affiliate marketing programs and operates worldwide. Along with being the world's largest Affiliate Network, Commission Junction also promotes their Search Marketing services and their media services. Their corporate headquarters is located in Santa Barbara, California, with other offices in Chicago, New York, San Francisco, Westborough and Westlake. Commission Junction has also offices in the UK, Germany, France, Sweden and Spain.

    Commission Junction has over 1,500 customers including Overstock.com, Buy.com, Home Depot, Circuit City, and Yahoo!.

  • DoubleClick

    DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City, United States.

    DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman & JMI Equity in July 2005. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. In March 2008, Google acquired DoubleClick.

  • Interactive Advertising Bureau

    The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United States.

  • Interactive Advertising Bureau of Canada

    The Interactive Advertising Bureau of Canada is a not-for-profit association representing a membership composed of Interactive advertisers, agencies, publishers and service associates.

  • Internet Advertising Bureau UK

    The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry.

  • InternetNews

    InternetNews provides real-time news updated throughout the business day, covering IT issues and Internet-related technologies for corporate managers and hi-tech professionals.

  • New Media Age

    New Media Age (also known as NMA) is a weekly news magazine, covering business use of interactive media in the UK.

    The magazine is aimed at people within UK companies using interactive media to communicate with their customers, and at the companies providing the products and services that make this communication possible. It is available by subscription or from selected newsagents.

  • ValueClick

    ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. It operates in four segments: Media, Affiliate Marketing, Comparison Shopping, and Technology.



 
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